ASHLEY CHRISTIANO

EXPERIENCED MARKETING MANAGER

For the past six years, Ashley has been focused on mobile marketing in the media space. From user acquisition to engagement strategy, email to social media, Ashley has been busy brainstorming campaigns, writing copy, executing tests, and analyzing results.

Curious and always asking questions, Ashley excels at bringing order to the chaos of a fast-paced environment and cross-functional team.

Reuters TV, Senior Marketing Manager / Mobile Marketing Manager

August 2015 - present

Managing and optimizing user acquisition campaigns for Reuters TV. Brainstorming and executing engagement and retention campaigns across email, push, and social platforms. Managing day-to-day relationships with marketing partners. Building a small but best-in-class marketing team to expand our user acquisition and retention efforts.

Hearst Magazines App Lab, Senior Marketing Manager

March 2015 - August 2015

Coordinating and determining the effectiveness of special promotions with various digital newsstands, with a focus on social media, email marketing, device-targeted advertisements, and on-site premium offers. Managing one graphic designer to ensure quality creation of static, animated, and video marketing assets in a timely fashion, as well as another full-time marketing coordinator responsible for the execution and maintenance of various campaigns and assets. Using engagement and conversion data to brainstorm and plan A/B tests and determining marketing strategy for our iPad and iPhone magazine apps.

Hearst Magazines App Lab, Marketing Manager

January 2012 - January 2015

Managing the digital customer service initiative, executing promotional efforts, app reporting, and gathering the digital assets for a variety of Hearst's digital products. Coordinating and determining the effectiveness of special promotions with various digital newsstands, with a focus on social media, email marketing, device-targeted advertisements, and on-site premium offers. Managing one graphic designer to ensure quality creation of marketing assets in a timely fashion. Using engagement and conversion data to plan A/B tests and determining marketing strategy for our iPad and iPhone magazine apps. Formerly managed the digital customer service initiative.

Freelance, Social Media Manager

November 2015 - present

Maintain and grow Facebook, Twitter and LinkedIn presence for Robin Ryan, a career coach and counselor.

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  • twitter
  • instagram
  • linkedin

©2020 by Ashley Christiano